The growth of social networks has created one of the largest digital ecosystems, where anyone can consume, share, or publish almost any type of information that they encounter. While many argue that this is a step forward in connectivity, innovation, and unity, many continue to stop and understand the implications that can lead to this.
The health, fitness and nutrition industry is incredibly popular on social networks, and if you’ve ever looked on Instagram for some kind of fitness inspiration, YouTube for a training video or a blog post to learn about a new diet or recipe, you we experienced on my own experience. Recognition of social networks is a good tool to help maintain relationships, communicate with old friends and see updates from the family, it can also be incredibly distracting and sometimes harmful. Although many believe that this type of accessibility is a positive movement in creating awareness, our desire to assimilate any and all information, especially fitness and nutrition, can quickly lead us on the path of misinformation, false advice and products with misleading advantages. ,
Knowing this, it is very important to take extra care when viewing our channels and look for tips related to our health. In fact, a recent study showed that only 1 out of 9 people who are influential in health care on social networks shared reliable information on weight management. Although almost all influential individuals with whom you have come across or that you have come across now have good intentions, this does not mean that their advice is necessarily accurate, permissible or useful to you. As the number of people influencing people's health should increase, experts expressed their growing concern about ethical issues that will continue to arise and have a negative impact on public health.
Improper product promotion can also confuse consumers when it comes to healthcare goals. A striking example of this is that people who influence health agree to work with certain health brands, promising to sell the products of this company in exchange for compensation depending on the amount of content they are ready to distribute through their channels. The line here can quickly become gray because it may become unclear whether the influential one is promoting a product that they think will be useful to some of their followers, or they do it to attract even more brand partners to increase their popularity. While you may be desperately looking for directions in how to eat and eat, you may also be “sold out” ideas that simply do not suit you. As a result of choosing a product or service, when we do not achieve the same amazing results as the person who sold it to us, we can easily be discouraged and lose hope. No wonder study show that the culture of comparing social networks has caused an increase in depression among adolescents and young people.
Isolation of various types of factors affecting health
Although it is important to recognize that people who influence health have good intentions and want to spread useful information about the body that can help people live better, it is important to look from the inside at the type of influences that fill your food and what their strategies are. and tactics can be. Regardless of the fact that someone puts forward facts in favor of the same fame, appoints a unified approach to all solutions for the masses or raises awareness of its brand, in the fitness and nutrition industry there are three general profiles that you should pay attention to:
- Homemade health factor: Having started his career in another field, the self-proclaimed influential man probably developed a passion for fitness thanks to his everyday experience. However educated they may seem or may seem, be careful, because many of those who fall into this category have no formal education or are not certified, and have not worked face to face with real customers.
- Virtual Health Factor: This type of influence will have a formal education, have certain certificates and have extensive knowledge. The disadvantage of this type is that, although they have learned to share knowledge through their channels on social networks, they lack real experience in working with clients directly.
- Brand-conscious influence factor: These will be your home names in the field of fitness and nutrition, experienced celebrities, whose main motivation for their social channels is to achieve visibility in order to sell their products or services to the masses.
A six-step guide on health effects.
Attempts to navigate social networks and all the different types of factors that affect health can be debilitating and overwhelming. The next time you are thinking about following the example of a new influential person, trying one of his recommendations, or using a discount code on one of the advertised products, evaluate your decision using the following 6 recommendations:
1. They have minimal experience in their field. – What type of formal education do they have in the areas with which they are trying to talk? Any coach you work with should provide an overview of their education and certificates.
2. They lack real customer feedback. – Experience is more than just a textbook. Do they have enough reviews from real people who can talk to their abilities? Great coaches often come with referrals and a series of reviews to prove their skills.
3. They are obsessed with “one size fits all” ideas. “At one point, they firmly believe that Keto is a solution for everyone, but they quickly put all their balls into another fad of the diet, which is in the headlines.
4. They support unreal products. – Things like tea detox should be a red flag among many other products that promise minimal effort but promise a high reward.
5. They are constantly promoting products. – If you see #ad or “paid promotion with …” too often, be exhausted that this powerful person can play the role of a puppet company and may be more concerned about making money than promoting a quality product that you may actually need.
6. They indulge in photo manipulation – Photoshop is no longer just for magazine covers. Mobile apps now offer tools with which you can edit skinny (or seductive). Real illusionists exist in our modern world, but they are not wizards, they are usually just known on Instagram. Although you cannot always determine when someone does this, remember about images where objects around a person seem unusually curved or bent – this is usually a sign that you have manipulated a photo.
Experienced coaches against affecting health
Although some of the 6 checkpoints mentioned above do not necessarily deprive anyone of the right to give decent advice, they are all warning signs that the influencer may not be suitable and will not be able to help you achieve your health goals. Over the years, most of my clients have simplified aspects of fitness and nutrition and, by default, believed that they could do it themselves with little support from certain individuals on social networks or celebrities who care about their health online. In an attempt to save your time and frustration with the fact that you may not have succeeded in achieving your goals with the help of inspiration on social networks, I will tell you about some of the distinctive features between following health effects and trusting your goals for the experienced and an experienced personal trainer.
Diagnose against oversimplification
You would never buy a car without a test drive, so when it comes to something as important as your health, why are you blindly following a food plan, not knowing if it suits your body? With a personal trainer, they will use objective data, such as body fat estimates, laboratory tests and metabolic data, to ensure that they can help you, both inside and outside. Think about it this way: influential people do not see your individual metabolism, hormone levels, or food sensitivity, and all this can significantly affect your progress.
Personalization against mass distribution
After you have analyzed how your body works, the next step is to create an individual action plan (for you and only for you), which will bring the greatest results in the shortest possible time. Although there are literally thousands of “healthy habits” that a person can incorporate into his plan, an experienced trainer will know which of these habits will be most beneficial to you. Be careful not to confuse the representative charm of an influential person and his closeness in order to know you personally. The harsh truth is that an influential person who always speaks to the masses can never know you personally through the screen.
Adaptive and compatible
After the foundation has been laid and you actively follow your plan, an experienced trainer knows that at some point your body will undergo changes or experience reactions that will require adaptation to your plan. We often see that the clients who come to us complain that they have fallen on a plateau, although they flawlessly followed the program of an influential person. Since the influential person is so far away from you personally, he can easily dismiss your frustration and justify that you probably were not 100% compatible, whereas in reality they have no idea what kind of metabolic, hormonal or other types barriers could arise now this affects the ability of your body to function optimally.
Joint vs permanent
Knowing that an experienced professional knows how your body functions and responds to certain things, they also take care of your personal preferences, interests and needs. An experienced professional does not want you to feel like a slave to your own plan, and he knows various replacements, replacements and workarounds. If there is something that you would prefer not to eat, then such an exercise, as if it exacerbates an existing injury, or perhaps a mode that does not work with your schedule, having a permanent employee for daily work allows you to quickly make the necessary changes. in your daily routine.
Again and again, our team of experienced instructors and instructors Life Time worked with many people who tried to do it on their own or by following tips that affect their health, only to end up being disappointed by the lack of results, or because of the changes they once experienced. but can no longer withstand. In the end, they understand that the need for a coach does not mean that you are weak or imperfect, it means that you have recognized that you are ready to do what you need to succeed and reach your full potential by working with someone who gives you personal attention, specific direction and responsibility for achieving your goals. I’m sure you’ve understood, but in order to be direct, I’ll say exactly what I am aiming for: choosing the right coach is a big deal, and yes, it can mean the difference in getting results or not.
Once I had a trainer who came to me and was almost paralyzed from confusion. Over the years she has followed several diets and now religiously scrolled social networks for her next diet plan. She was passionate about reading about the proposed diets and short-term plans, which undoubtedly allowed her to lose at least 15 pounds in weight. We had a primary consultation, and we committed ourselves to working on another strategy to get its sustainable results: Nutrition Coaching. Having really rummaged in the food journal, lifestyle inventory, symptom list and several assessments, we quickly realized that she was chronically undernourished. She desperately needed to refuel her body and very much doubted my recommendation to start eating more. I asked her to give me two weeks to show her that eating more food in the right way would not increase her weight. Fast forward a few months later, and not only did she not gain weight, but she also lost more than 20 pounds, eating more healthy foods and learning how to train effectively for her body.
It is these examples and many others that demonstrate how Life Time trainers embody a holistic approach to help people achieve their goals. Customer success should not be taken lightly, that is, any coach working in Life Time must undergo an extensive process of training and adaptation, ensuring that he is well equipped with the knowledge and real experience that they need to be the best in the industry. It is this mentality that makes us experts in the field of sorting, personalizing, adapting and working with our clients to create the best action plans that bring the best results in the shortest possible time.
If you are interested in finding the right coach, start by visiting our website here.
Julie brown – MS, RD, CSSD, PN2 Coordinator of the national food program Life Time
This article is not intended to treat or prevent disease, nor as a substitute for medical treatment, nor as an alternative to medical advice. The use of recommendations in this and other articles on the choice and the risk of the reader.