Admittedly, Olympus Lyfestyle doesn’t quite fit under the nickname “Company Add-on of the Month”. It was the supplement company in its previous incarnation, Olympus Labs, but Olympus Lyfestyle, as the name suggests, is a lifestyle brand. But don't worry, this lifestyle includes taking the supplements that Olympus creates and sells to customers like you, including here at Bodybuilding.com.
Difference is not just semantics. This struck the heart of the personal journey of the founder and CEO of Olympus Lyfestyle, Moby Havaji, who, as he describes himself, is completely immersed in the uplift and life in which he fights for his company. His philosophy revolves around – in no particular order – looks better, feels better and lives better, all with a distinctive style and an extremely elevated sense of purpose.
An Olympus Lyfestyle badge, such as the Tyrone Hermitt, works out its ass in the gym and has a body to show it – for granted. But when you look at his Instagram page, instead of seeing how he checks representatives on the bench press, you will most likely see how he embodies the famous Kanye West line: “My life is a drug, and I am shit ".
Bodybuilding.com will showcase Olympus Lyfestyle content in the coming months. In the meantime, we had the opportunity to ask Khawaj about his personal journey, what his brand means, and where it will go from here.
Before telling us about Olympus Lyfestyle, what is your education?
I have a bachelor's degree in history, Asian studies and criminal justice, as well as a master's degree in business administration. As an adult, I was the one who used their hobbies and hobbies and did something with them. When I was 10 years old, I became obsessed with anime, in particular Dragon Ball Z. So, I created the GeoCities website and taught myself HTML.
At that time, my friends teased me and said: “HTML: how Moby lives,” which I still remember. But from GeoCities I created my own corporate website. I became a co-webmaster on a larger website with a friend I met in the community and through AOL instant messaging. A few years later, I started an anime-based forum that brought together over 50,000 participants.
Then came the Xbox and the growth of Halo 2. At some point, I was in the top 100 in the world and always in the upper echelon of matchmaking. [Matchmaking is the process of connecting players together for online play sessions, usually by skill level], It was something that I really liked, since it gathered my closest friends and connected me to the world. I was not a casual player; I was extremely competitive. I held high places in every game I played. I could probably have an alternative life as a professional gamer.
But I was very thin, which eventually led me to the gym. It took some time, but over time I began to enjoy studying the science that underlies physical exercises. At 16, I started using supplements. I devoured everything I could find in the supplements, and quickly saw areas where companies and their products had failed. So, I began to study the clinical doses of various ingredients and began to take doses on my own. I have always been alone to take control of things. There is so much knowledge, and if you are hungry and obsessed, you can learn a lot on your own.
When did you decide to launch Olympus Lyfestyle and why?
Olympus Lyfestyle is the second brand I started. The first brand, Olympus Labs, was too product-oriented and unrelated to what fed me personally. I have always been a super user, turning my hobbies and hobbies into business ventures. So, I wanted to create a lifestyle brand based on connecting with the audience, interacting with them and creating relationships that go beyond simple transactions. I was inspired by subversive companies “doing it and breaking it” in the digital realm.
Did you feel that you filled the void in the market or simply improved what others did?
With our first company [Olympus Labs]We definitely worked better than other companies, structurally enjoying advantages in the supply chain, research and development, etc. But in retrospect, the brand was too product-oriented and product-oriented. Now we live in an era when branding should be user-oriented and delivered to the user. As a thousand-year-old man, it was easy for me to accept this thinking.
With this new brand, we not only create products that we believe are the best recipes and the best flavors, but we also create a brand that enriches our consumers based on experience through our content deployment strategy. Our strategy involves radical involvement, the creation of content that forces consumers to interact with the brand at the brand and customer level, and then introduce these consumers to the product and its benefits for their lifestyle. To look better, feel better and live better – these are the benefits.
We will contact your customers. Is there a typical Olympus Lyfestyle client?
Our target audience is a healthy lifestyle audience associated with society and culture. This is one who is very passionate about the brand they are following. One who wants to make sense in the brand associations that they have and carry. These are young, fashionable, destructive people who want to lead a healthy lifestyle with the support of a brand that combines pop culture, fashion, fitness and sporting achievements in their messaging and merchandising strategies.
Living a healthy lifestyle is a way to fuel their “why.” They want to feel good and look good, linking the aesthetics of beauty and fitness. Bottom line, they want to live better.
Which product do you think has helped you learn the most in the supplement industry?
Instead of a single product, it was the sequence of each of our product formulations, and the addition of new and new ingredients. I also think that we have changed the pace of development of the industry. There is a reason we won many awards.
Having said that, I think that the product that will enhance our growth is our Promises protein powder. Not only does it contain real pieces of cereal, but in my opinion it is simply the most delicious protein on the market right now.
What inspired the packaging of your brand? This is an interesting aesthetic.
Our branded content posts are very mature, trendy and cool. Our packaging strategy is more fun, animated and illustrated to demonstrate the taste and enjoyment of products. In the future we will lift it to another step using rainbow bottles.
Before I let you go, in one sentence I’ll summarize your brand message.
We strive to bring fitness to your lifestyle and create a Lyfestyle that you can follow!